Why is AI knowledge important before doing SEO?
This is a new era of SEO where AI plays a key role in generating answers, summarizing information, and citing web pages.
Search is no longer limited to one or two platforms – it now happens across multiple platforms, especially on LLMs in this day and age.
However, search engines and LLMs are not the same, even though AI is at the forefront.
That’s why it’s important to understand how AI works across different platforms.
A fundamental understanding of AI gives you clarity on what its integration means in the evolving search landscape.
What AI topics should you learn before doing SEO?
Search is happening on both search engines and LLMs.
An LLM is a type of AI model.
Understanding how LLMs work provides a strong foundation in AI. It also helps you clearly distinguish between search engines and LLMs, avoiding common confusion.
AI topics every SEO should know:
- LLMs such as ChatGPT and Gemini
- Google’s AI-driven search features, such as AI Overviews and AI citations
- AI-powered search engines like Perplexity AI
- The differences between search engines and LLMs
Where to Learn AI Knowledge from?
Start with the official websites of these platforms, as they are the original sources of information about how their AI systems work.
For example, refer directly to platforms like ChatGPT, Gemini, and Perplexity AI to understand their capabilities, features, and how they present information.
These sources provide the most accurate and platform-specific insights, which is essential for understanding how AI impacts search.
Alternatively, you can explore AimForSEO, where this AI knowledge is curated and simplified through guides and resource pages – especially AI and SEO, which is designed to help you understand AI before applying SEO.
