It is an open fact that the dependency on AI is gradually increasing day by day.
AI for content writing, AI for image generation, AI for coding, AI for editing etc.
While AI helps you in reducing repetitive tasks and let you focus on core (what actually matters), it is still not recommendable to rely on it completely. Especially in the fields where your work is read by people, referred and helps in making decisions.
For instance using AI for content writing in SEO is not safe.
Why is it not safe to rely on ‘AI’ for content writing?
5 strong reasons: you shouldn’t rely on AI for content writing.
- Research at stake – Writing requires a lot of research. AI don’t do that for you. It just curates the information from its own knowledge base which might be limited. Models like ChatGPT have a knowledge cut off. They have to be refined in cycles.
- AI Hallucination – 27% of the times, AI hallucinates – which means it writes just for the sake of writing. No context, no meaning. It comes from a concept of confabulation. The urge is only to fill the gap. Now imagine what happens if you completely rely on it.
- Lacks originality – AI is designed to generate text. It is good at predicting what the next possible word is, but it is not good at ideating.
- Lacks natural flow – If you make use of any ‘AI writing tool’, it might rephrase the whole content. But remember it is an adjustment. It is just re-arranging of the words. It lacks natural flow.
- Content duplication – Even if AI scrapes the web, it just summarizes and gives you what is already available on the internet. There are good chances in replicating the existing blogs and articles. It is duplication of content.
When is it safe to rely on ‘AI’ for content writing?
- It is safe as long as you provide original context to it.
- It is safe as long as you use it for elevating the existing content.
- AI is safe to use as long as it doesn’t use other’s intellectual property and replicate it.
- It is acceptable as long as it doesn’t require depth.
- It is acceptable as long as it is used for tweaking grammar, trying different tones and formats.
- It is recommendable to use where subject matter expertise is not required – writing greetings, thank you letters, leave letters etc.
AI becomes very handy to SEO and content professionals if used correctly.
Learn more about AISEO – a complete guide to kick start your journey.
