SEO in the age of AI : A blessing in disguise?

One fine day ChatGPT entered the world.

Until then people depended on search engines like Google, Bing, and Yahoo for information.  

Google is no 1 in search engine market share with a whooping 90%.

But after ChatGPT and other AI models are introduced, the dependency is diversified.

People started using AI models – chatgpt, gemini, meta, grok, etc.

ChatGPT receives 66 million search-type queries per day, highest among the other models.

Elephant in the room: SEO

Remember the purpose of AI is to simulate mundane tasks and reduce repetitive tasks.

OpenAI’s ChatGPT is pulling out the information, summarizing complex queries, and generating text.

This is replicating what a traditional user does on a google  – search, collect, curate and prepare a new piece of content.

And all this is being done instantly.

AI models like ChatGPT are seen as a threat to SEO.

A blessing in disguise: AI

The AI disruption brought two new trends in SEO that continued for a while.

SEO for AI

As people began to use AI models more frequently, the companies and brands who invested in SEO for the ages started thinking differently.

Now they believe appearing in AI Overviews and citations are more impactful than appearing in traditional search results.

New terms were coined – LLMSEO, AISEO, ChatGPT SEO etc.

However, none of these companies (OpenAI, Google, Perplexity) have confirmed that there is a direct way for optimizing AI citations.

AI for SEO

Earlier – to appear in search engines, people followed foundational SEO principals – writing blogs, optimizing for mobile speed, maintaining site structure, internal linking, getting back-links from media and niche websites.

Content was always the top priority – new perspectives, proper research and providing solution.

But now the dependency on AI tools like ChatGPT made people a bit lazy.

People started using AI like a substitute rather than a assistant.

In the hustle, SEO lost its essence – reduce in quality, relevance and providing value.

AI depends on data – the data available to it during the training. Also the data available to the public on the internet.

This means – It fetches the same and rewrite it.

In SEO context, if everybody depends on AI to write blogs , it is going to be the same content everywhere.

People noticed AI content couldn’t perform well in search engine rankings because the same content is being replicated.

It is plagiarism.

Now there is a realization that AI can generate but cannot originate.

Now companies and brands are going back to basics.

• Write for people, not for algorithms
• Be original, don’t replicate.
• Provide value, don’t manipulate.
• Showcase real expertise, not the duplicate.

Therefore SEO in the age of AI is a blessing in the disguise.

Beginners SEO Guide covers both foundations of SEO and AI role in SEO to cut through the noise and provide clarity.