Perplexity is showing my page in its responses, but ChatGPT isn’t
Perplexity is showing your page in its responses
Its because perplexity is an AI powered search engine. Famously known as AI Answer engine.
(Search engine + LLM capabilities)
In simple analogy, it is like a combination of both Google and ChatGPT.
It generates quick responses like ChatGPT, but it begins with traditional search as a first step for curating the information.
It uses retrieval mechanism – for fetching updated information backed by a reference.
So your webpage can by cited as a corresponding reference in its responses.
It’s for trustworthiness.
ChatGPT isn’t showing your page in its responses
Because ChatGPT is from LLM family.
The GPT (generative pre-trained transformer) model is designed to generate text, and fine-tuned for conversational assistance.
In simple analogy, think of it like a chat bot that is capable of giving instant responses in its knowledge capacity only.
So it do not show your page like a search engine.
But something changed in late 2024
The turning point was – ChatGPT started using web search feature, so it can provide updated information for its users.
Which means your web page can be cited in ChatGPT responses as a corresponding reference – just like perplexity AI.
Key difference between ChatGPT and Perplexity
ChatGPT is a standalone LLM (large language model) powered by transformer architecture.
Perplexity is an AI answer engine that integrates LLM within its pipeline alongside real-time web search.
Conclusion
There is a lot of difference between how an LLM works and how a search engine works.
It is very important to understand ‘AI’ before applying ‘SEO’ in this day and age.
Aim for SEO is all about – SEO in the age of AI.
Simplifying the new search landscape.
