Perplexity is showing your page in its responses
Its because perplexity is an AI powered search engine. Famously known as AI Answer engine.
(Search engine + LLM capabilities)
In simple analogy, it is like a combination of both Google and ChatGPT.
It generates quick responses like ChatGPT, but it begins with traditional search as a first step for curating the information.
It uses retrieval mechanism – for fetching updated information backed by a reference.
So your webpage can by cited as a corresponding reference in its responses.
It’s for trustworthiness.
ChatGPT isn’t showing your page in its responses
Because ChatGPT is from LLM family.
The GPT (generative pre-trained transformer) model is designed to generate text, and fine-tuned for conversational assistance.
In simple analogy, think of it like a chat bot that is capable of giving instant responses in its knowledge capacity only.
So it do not show your page like a search engine.
But something changed in 2025
The turning point was – ChatGPT started using web search feature, so it can provide updated information for its users.
Which means your web page can be cited in ChatGPT responses as a corresponding reference – just like perplexity AI.
Key difference between ChatGPT and Perplexity
ChatGPT is a standalone LLM (large language model) powered by transformer architecture.
Perplexity is an AI answer engine that integrates LLM within its pipeline alongside real-time web search.
Conclusion
There is a lot of difference between how an LLM works and how a search engine works.
It is very important to understand ‘AI’ before applying ‘SEO’ in this day and age.
Aim for SEO is all about – SEO in the age of AI.
Simplifying the new search landscape.
