What is Perplexity AI? How it Works?

Perplexity - search engine or LLM?

What is Perplexity AI?

Perplexity is AI powered search engine. It goes beyond the traditional search to provide direct answers, so the CEO calls it as world’s first conversational answer engine.

How Perplexity AI works?

Sourcing part – it starts with traditional search for gathering relevant links across the web.

LLM part – it uses GPT model. The extracted links and paragraphs are fed into an LLM.

AI chat bot – the answers are presented in a natural language. The answers point back to the corresponding reference aka citations for trustworthiness.

Do Perplexity and ChatGPT work similarly?

No. ChatGPT is a complete LLM – a type of AI model. It is pre-trained on data.

Perplexity comes under search engine category. But it uses advanced AI to fetch real-time information from web.

They both have conversational assistance in common.

What makes Perplexity different from Google search?

The way Google responds to user queries is different from the way Perplexity does.

Perplexity starts working where Google stops.

Google

Once you ask a question to Google, it fetches all the information in the form of web pages. The user has to open those web pages to find the answers.

Example of google search results

Perplexity

Perplexity goes an extra mile. It reads all the web pages on behalf of user and summarize the direct answer for them.

Example of perplexity citations

How can we compare Google, ChatGPT, and Perplexity?

Google

Provides relevant information, but not direct answers.

ChatGPT

Provides direct answers, but not sure about relevancy. It’s because sometimes AI hallucinate.

Perplexity

Provide direct answers with relevancy. The answers have a reference point (citations).

Note: Perplexity is the first to provide citations. The practice is later followed by other companies as well.

author avatar
Naresh kumar
Naresh kumar is a writer and SEO consultant. He writes about the intersection of SEO and AI, aiming to bridge the AI knowledge gap for SEO professionals.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Verified by MonsterInsights