The SEO strategy for AI age begins the moment we realize what AI is doing in search engines.
AI is everywhere, but it has a different role to play in each field.
AI is different in cybersecurity.
AI has a different role to play in healthcare.
But what AI is doing in search engine?
AI is transforming information into answers. It is making the job easy for the user who needs information and details.
AI is removing bias by selecting information from various sources to give a balanced answer.
AI is simplifying the mundane task of opening multiple pages before arriving at a conclusion.
This will make sense if you think about AI Overviews and AI Citations. Isn’t it?
What was the real shift?
Google’s advanced search feature – AI Overview can comprehend complex queries and put them into a neat little summary.
The real shift was user adaptation to AI search features – asking depth questions, lengthy questions, and expressing it more than ever before.
In SEO terms – we call long tail keywords or queries. AI enabled users to express more.
What is the sweet spot?
AI is capable of giving tailored answers to the user intent.
and while user is leveraging that opportunity and expressing it a bit more..
The sweet spot obviously is identifying that need and writing for one intent at a time, so Google’s AI can cater your tailor made SEO content to the user over curating it from multiple pages.
That’s the real advantage of writing for intent behind a keyword.
How to power it more?
Trustworthiness
Show real-world examples and state the information that is backed by data.
Multimodality
AI is good at retrieving information from different formats. Leverage images, videos, PDFs and other formats, so you are not leaving any stone unturned.
Cross platform marketing
Search is not just limited to one platform today. Explore authority platforms and distribute the content.
Example: A web page, a YouTube video, and even a LinkedIn post having same topic can show up in search results.
It adds more weight and brings more attention.
SEO strategy for AI age must aim at delivering something precise and something real.
Aim for SEO – helps you win SEO in the age of AI with strategies, guides and insights that practically works.
