Your audience no longer needs to invest time in searching, figuring out things, or coming to a conclusion like before.
AI does all the job for them.
Generative AI has boosted search capabilities.
AI scrapes the web, elevate insights and summarize tailored answers for everyone.
It is taking them almost to the bottom of the funnel.
But it doesn’t necessarily have to be your own funnel.
That’s the challenge.
Because, AI is diversifying the search results, giving the room for multiple creators.
Think of AI overviews and Citations as an example.
They provide direct answers to audience instantly.
Also, they point back to the original sources in the form of citations.
A win-win, but who wins on the other side is the Question.
So you need to study the correlation between two to avoid guess work.
1) AI overviews and AI Citations across platforms
AI collects information from indexed web pages to provide a neat summary on Google.
So Foundational SEO is the key on search engines.
But AI plays a different role in LLMs like ChatGPT.
You need to understand the context, and the key difference, because the majority of the search is being shifted to LLMs.
2) Understanding ChatGPT in the context of SEO
The way you interact with ChatGPT is entirely different from the way you do it with search engines.
It’s because of the ease and conversational assistance that ChatGPT is fine tuned for.
People are asking deep questions, and lengthy questions.
You need to write for the intent, rather than just keyword.
3) Learn how to write SEO content for AI search
4) Identifying & writing content for the intent behind an SEO keyword
