SEO in the age of AI: Why This is Actually a Good News

One fine day ChatGPT entered the world.

Until then people depended on search engines like Google, Bing, and Yahoo for information.  

Google was the no 1 in search engine market share with a whooping 90%.

But after ChatGPT and other AI models are introduced, the dependency is diversified.

People started using AI models – chatgpt, gemini, meta, grok, etc.

ChatGPT receives 66 million search-type queries per day, highest among the other models.

What made people to use AI?

AI is simulating mundane tasks and reducing repetitive tasks.

OpenAI’s ChatGPT is performing multiple tasks – it is pulling out the information, summarizing complex queries, and generating text.

In simple words, it is replicating what a traditional user does on a google  – search, collect, curate and prepare a new piece of content.

And all this is being done instantly, saving them a lot of time.

That’s how ChatGPT created a huge buzz. People started seeing it as a threat to SEO market.

What happened after using AI in SEO?

The AI disruption brought two new trends in SEO that continued for a while.

SEO for AI

As people began to use AI models more frequently, the companies and brands also started thinking differently.

They believed – appearing in AI Overviews and citations are more impactful than appearing in traditional search results.

The advocacy for AI visibility and AI optimization just took off allover. New methods were promoted – tracking AI visibility, tracking brand visibility, and adding LLMs.txt file to websites.

People launched courses and conducted webinars.

New terms were coined – LLMSEO, AISEO, ChatGPT SEO etc.

However, none of these companies (OpenAI, Google, Perplexity) have confirmed that there is a direct way for optimizing AI citations.

AI for SEO

Earlier – to appear in search engines, people followed foundational SEO principals – writing blogs, optimizing for mobile speed, maintaining site structure, internal linking, getting back-links from media and niche websites.

Content was always the top priority – new perspectives, proper research and providing solution.

But now the dependency on AI tools like ChatGPT made people a bit lazy.

People started using AI like a substitute rather than a assistant.

In the hustle, SEO lost its essence – reduce in quality, relevance and providing value.

Why SEO lost its quality?

AI depends on data – the data available to it during the training. Also the data available to the public on the internet.

This means – It fetches the same and rewrite it.

In SEO context, if everybody depends on AI to write blogs , it is going to be the same content everywhere.

People noticed AI content couldn’t perform well in search engine rankings because the same content is being replicated.

It is plagiarism.

Now there is a realization that AI can generate but cannot originate.

Now companies and brands are going back to basics.

• Write for people, not for algorithms
• Be original, don’t replicate.
• Provide value, don’t manipulate.
• Showcase real expertise, not the duplicate.

Therefore SEO in the age of AI is a blessing in the disguise.

Remember: the right mindset for SEO is all about providing a good user experience, not about chasing clicks.

Beginners SEO Guide covers both foundations of SEO and AI role in SEO to cut through the noise and provide clarity.