Purpose of AI
Artificial intelligence – the sole purpose of AI is to simulate human intelligence and reduce mundane tasks.
AI in SEO
The purpose of AI in Google is different from its purpose in ChatGPT.
AI in Google
Google introduced AI overview in 2024. It is an advanced search feature.
Here, the purpose of AI is to collect information from multiple web pages and summarize into a single answer.
The pattern replicates what a traditional user does on google search.
Example: Think of it as a writer who reads information from various sources and then write a fresh copy from their own perspective.
Google AI overview is reducing repetitive and mundane tasks. It is giving direct answers for a user query.
AI Optimization?
One cannot optimize for AI Overviews directly. Because, it is not selecting from one source. It is going through multiple web pages to fetch and curate information.
These web pages are already indexed in search results.
Therefore, the foundation is traditional SEO.
Google search central itself suggested to follow foundational SEO principles. Because, there is no direct way of optimizing for AI overviews.
AI in ChatGPT
The most common misconception about ChatGPT is seeing it as a search engine.
ChatGPT is an AI model. It is designed for generating text.
They call it a chat-bot, or a generative AI.
The knowledge was only limited to its training data. It cannot give the answers beyond its training data.
The model has to be refined continuously to be on par with search engines.
To bridge this knowledge gap, ChatGPT has integrated a plugin for web search so now it is able to give relevant information like Google.
This means ChatGPT is also depending on search engines i.e. web pages (SEO).
Hope this should give you a clarity.
AI Optimization?
One cannot optimize for ChatGPT directly because you don’t have access to its training data.
Since ChatGPT is also using web search, you cannot deny SEO in the long run.
Conclusion:
None of these companies (Google, OpenAI, Perplexity, Bing) so far confirmed that there is a direct way to optimize content for their custom AI’s.
Companies are testing their AI models. They are also on the way to convert them into business models to generate revenue.
It is too early to judge. Time has to tell.
You shouldn’t trust any information until and unless it comes officially from these giant companies in terms of SEO.
