2015: Nearly a decade ago, LinkedIn is perceived as a platform for networking and finding job opportunities. Back then people hardly wrote anything on their feed except for job postings.
2025: But today LinkedIn is a trustworthy and authoritative platform for so many factors like job postings, personal branding, marketing, online events, B2B and B2C sales, SEO etc.
Where does the trustworthiness and authority came from?
Let’s look at some mind blowing stats from LinkedIn itself to understand the bigger picture.
Larger than Life Stats of LinkedIn:
- LinkedIn is a community of over 1 billion people from 200 countries globally.
- United states with 243 + million is the largest user base for LinkedIn.
- India occupied 2nd position with 161 + million users, and the remaining positions are followed by the rest of the countries.
- 69 million companies are listed on LinkedIn.
Dynamics of LinkedIn for every 60 seconds:
- 1.8 million feed updates are viewed.
- 17 thousand connections are made.
- 9.5 thousand members apply for jobs.
What these stats mean to search engines?
These are not just stats, they indicate something else – keywords, traffic, back-links, reviews and recommendations etc.
Also, every LinkedIn post is converted into a web page right after it gets published.
These webpages will have proper URL slugs along with keywords in it.
All together – these are social signals for search engines to index and reward the content in SERP.
Live example: How LinkedIn boosted a product’s visibility in Google Search
Hyderabad based AI company – TechOptima launched their AI product on 7/2/2025. Their target keyword is “India’s private LLM”.
TechOptima released their product launch video on YouTube with the target keyword.
They shared it on LinkedIn from multiple accounts – company’s official page, and also from the accounts of CEO and Co-founders of the company.
As mentioned earlier, each LinkedIn post has been converted into a webpage with the same keyword in the URL slug.
It is like 3 different blogs mentioning about same product with same keyword on the same day.
TechOptima employees re-posted these posts on their accounts giving the room for more visibility and engagement on LinkedIn.
Result – TechOptima is dominating google search results for the keyword – India’s private LLM.
Out of 5 search results, 3 are from LinkedIn itself.
This is a proof that search engines are counting LinkedIn as an authoritative source for information.
Remember – search engine bots follows the links (web pages) on the internet and index them.
LinkedIn is no different from a web page for search engines.
Since LinkedIn is a dynamic platform with so much traction, it is a reliable source of latest information for search engines.
For more useful information about SEO, read our Beginner’s SEO Guide, prepared specially for beginners in 2025.
