Let’s be reminded of Google’s mission: It is to bring worlds information together and make it accessible and useful for everyone. The mission statement itself gives a lot of clarity on what google prioritize.
If you take care of its users, Google will take care of your positioning in search results.
7 Basics of SEO for a good start
User experience
It all comes down to user experience whether it is a design, site structure, content structure, story telling etc. How you made them feel is very important because the first impression is the best impression. It retains your audience over time.
Content is King
It all starts with the good content. People made a choice to read your content, assuming they will find what they want. Make it worth their while. Be honest about providing the right information.
Research
A well researched content open the doors of trust. It has depth, value and information. It helps them form perspectives, clarify doubts and simplify the process. It can be rewarding as they see you as reliable source of information.
Relevance
Stick to the context. Do not mix up the content with unrelated topics. Otherwise, the content becomes vague. It confuses the reader which leads to a bad user experience.
Solution
An informative content (blogs and articles) must end with a conclusion. It should aim to solve your audience problem.
User-centric
It is not about what you know. It is always about what it does. Do not let your vanity metrics spoil the essence of content. The content must always be in sync with user persona.
Value
Don’t just create content. Create content that adds value – solving problems, breaking myths, filling the gaps, driving the community to further.
Write for real-world problems. Write for real people.
The next chapter is about understanding the 3 types of SEO.
For complete guidance, read the Beginner’s SEO Guide.
