First things first – SEO is a long-term game.
You don’t see results overnight.
With consistent effort, results show up over time.
Google takes time to understand who you are, whether you are an authority, and whether you are a reliable source of information.
That process doesn’t happen instantly.
Why are you seeing less traffic from Google?
One major reason is Google’s AI Overview.
With AI-powered answers appearing directly on search results, website traffic has dropped by nearly 61% in many cases.
People are getting their answers instantly.
They are not clicking links.
They are not scrolling much.
Only around 40% of users now go deeper to open the links and explore further, because the rest feel satisfied with what they see in the AI overview.
What are the other reasons for the decline in traffic?
It is not just Google’s AI.
Search behavior itself has changed.
People are now using platforms like ChatGPT, Perplexity, Meta AI, Grok, and others to get direct answers without reading multiple pages.
They are no longer searching only on Google.
They are searching everywhere.
What else can I do to get traffic to my website?
Remember this:
Your ultimate goal is to bring people to your website. It doesn’t have to be only through Google.
You can drive traffic from social media platforms like:
Facebook posts
Instagram posts and reels
Your SEO content can be repurposed and distributed in formats that work best for each platform.
At the same time:
Build your brand. Build your followers.
There are two types of audiences:
Existing audience – your captive base that you can guide back to your website.
New audience – helps you grow visibility and reach.
You can also collect leads and send emails.
Every time you publish something new, you can bring traffic back through email.
Should I leverage all social media platforms?
No. Start one by one.
Test a platform. See what works.
Stick to the one that gives you results.
That’s completely fine.
Should I ignore Google?
No. Google is still the biggest search engine with a massive audience.
People use Google for many different reasons. There is always room for organic traffic.
There is always a chance for new people to discover you.
Conclusion
Search is no longer limited to one platform. People are searching everywhere.
Build your presence on the platforms where your audience spends most of their time.
At the end of the day, the goal is simple:
Bring traffic and visibility to your website.
Google is just one source. It doesn’t have to be the only one.
