You must be wondering what Chandrayaan-3 has to do with the brands and traffic.
23/8/2023 – While ISRO (Indian Space Research Organization) was busy landing Chandrayaan-3 on the moon, a few National and International brands were busy landing their audiences to their landing pages.
Still doesn’t ring a bell?
Here is what we found post the successful Chandrayaan-3’s landing on the moon.
Brands started sending out notifications to their subscribers and target audiences with intriguing headlines and messages.
Below picture is from RAPIDO, the Indian bike taxi company which says "India Reached Moon. You still haven't reached MG road yet?" Let's take you there.
It is a smart way of recognizing the victory of chandrayaan-3 and at the same time they showcased the purpose of their brand and there was a clear call to action as well. Isn’t it smart?
Now look at the picture from SWIGGY, the Indian food ordering & delivery platform. They curated a template in their dashboard which says Get up to 60% OFF & enjoy the moon-ment.
Swiggy usually offers lot of discounts to its customers. This time, they raised to the occasion.
Swiggy has a huge customer base across India. As the whole country is celebrating the triumph of Chandrayaan-3, Swiggy joins the party and offered 60% discount on food is a way of saying that swiggy respects ISRO’s achievement and also is in sync with the moment.
This one is from UBER which is an International taxi services company.
UBER congratulated ISRO for completing the trip. "Trip" usually is a most commonly word used in taxi services companies.
This is a unique way of UBER’s greetings to ISRO. On the other hand, the message also correlates with all its customers across India.
Overall, this is a brilliant strategy done by these brands to engage with their customers particularly capitalizing on the shared sentiments of the entire nation.
1 thought on “How Chandrayaan-3 drove traffic to Brands?”
Ravi Kiran P
After successful landing of Chandrayan 3, companies around the world took this opportunity to congratulate and celebrate the success, while few other started marketing at different level, I saw couple of notification from US based and Indian based companies tease you to achieve there target witty though funny.
This is a very well written article, if I am not wrong this article will be published by new paper in coming days.
I suggest the writer to present this article to the new paper.
After successful landing of Chandrayan 3, companies around the world took this opportunity to congratulate and celebrate the success, while few other started marketing at different level, I saw couple of notification from US based and Indian based companies tease you to achieve there target witty though funny.
This is a very well written article, if I am not wrong this article will be published by new paper in coming days.
I suggest the writer to present this article to the new paper.
Good one, Keep it up